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The Hoard / B2C SaaS

raycast.com landing page review.

Goblin scored raycast.com 7.1/10 across twelve conversion dimensions on 28 Sep, 2026.

Goblin's Score

7.1

Out Of 10

"Raycast knows exactly what it is and wastes no time proving it—hero clarity is sharp, value props are concrete, and social proof runs deep with named humans instead of vague testimonials."

raycast.com

/

28 Sep, 2026

Full Report

9/10

Hero clarity

Goblin sees 'Your shortcut to everything' as the headline, backed by 'A collection of powerful productivity tools all within an extendable launcher' and three concrete attributes: Fast, Ergonomic, Reliable.

What You Got Right

  • Headline is clear and memorable; subheadline adds concrete substance without jargon.

    • 7/10

    CTA prominence

    Goblin finds a clear CTA: 'The Raycast Keyboard' link. But it's singular and visually quiet—no download button, no 'Get Started' competing for attention.

    What You Got Right

  • Single, unambiguous CTA avoids confusion and decision paralysis.

    • What's Wrong

  • No prominent download/get started button above fold; CTA label 'The Raycast Keyboard' is indirect.
  • Expected primary CTA like 'Download Free' or 'Get Raycast' is absent from hero.

    • 8/10

    Value prop specificity

    Goblin reads 'Fast (milliseconds)', 'Ergonomic (keyboard-first)', 'Personal (your tools, your way)', and 'Reliable (99.8% crash-free)' — concrete, measurable, outcome-focused.

    What You Got Right

  • 99.8% crash-free rate is a real number; milliseconds is tangible; keyboard-first is a clear differentiator.

    • 6/10

    Trust signals

    Goblin sees no trust signals above the fold: no logos, no user count, no testimonials until well below. The 'Built for professionals like you' section arrives much later.

    What's Wrong

  • Above-fold trust signals are missing entirely; nearest proof is a 'Log in' link that implies users but doesn't show them.
  • No social proof, logos, or user counts visible until deep scroll past hero and feature sections.

    • 8/10

    Copy concreteness

    Goblin counts named tools: Linear, Google Translate, Spotify, Arc, TinyPNG, 1Password, JIRA, Slack, Zoom—each with a specific action verb (Manage, Search, Compress, Grab, Navigate).

    What You Got Right

  • Every extension is named and paired with a concrete action; no 'integrate with your tools' fluff.

    • 9/10

    Social proof depth

    Guillermo Rauch (CEO, Vercel), Marques Brownlee (Creator, MKBHD), Adam Wathan (Creator, Tailwind CSS), Wes Bos (Co-host, Syntax FM)—Goblin sees 29 named humans with titles and companies. Full name + role = 9/10.

    What You Got Right

  • All testimonials are attributed to named individuals with verifiable titles and affiliations; no anonymous reviews.
  • Mix of CEO, designer, creator, and developer roles shows broad appeal across professional spectrum.

    • 5/10

    Objection handling

    Goblin hunts for pricing objections, lock-in concerns, migration friction—and finds none addressed. 'Free' is mentioned once. No security statement, no data privacy detail, no 'switch from Alfred' comparison on this page.

    What's Wrong

  • No pricing transparency above fold or mid-page; 'Pricing' is a footer link only.
  • No security, privacy, or data handling statements to address buyer concerns about OS-level tool access.

    • 8/10

    Visual hierarchy

    Goblin observes clear sections: hero with large headline, keyboard visualization, feature sections with icons and text, testimonials gallery, and footer navigation. Whitespace and type scaling guide the eye well.

    What You Got Right

  • Keyboard visuals are creative and reinforce the brand; section headers use consistent h2 scale.

    • 7/10

    Mobile rendering

    Goblin cannot inspect runtime responsive behavior from HTML alone, but structure shows semantic layout; keyboard visualizations may not translate well to small screens, and long testimonial carousels may require rethinking.

    What You Got Right

  • Navigation uses semantic links, not client-side routing; forms use input elements correctly.

    • What's Wrong

  • Keyboard rendering (complex grid of keys) is unlikely to be readable on mobile without significant reflow.
  • Large testimonial grid may require horizontal scrolling on mobile.

    • 7/10

    Page speed signals

    Goblin sees optimized images with srcSet and width/height attributes, lazy loading on many elements, and next.js image optimization. But numerous large hero visuals (800×800px+) and extension preview cards (360×360px) suggest heavy asset load.

    What You Got Right

  • Images use srcSet for responsive delivery; lazy loading defers off-fold content.

    • What's Wrong

  • Many high-resolution images (3840×2048px) suggest unoptimized source assets.
  • Testimonial carousel and extension gallery may cause layout shift if not properly constrained.

    • 8/10

    Form and CTA friction

    Goblin finds a newsletter signup form at the footer with a single email input and submit button—no extra fields, no credit card gate. Primary download CTA is missing above fold, but forms present are low-friction.

    What You Got Right

  • Newsletter form asks only for email; no multi-step wizard or intrusive modal.

    • What's Wrong

  • No visible download/install CTA on hero; users must infer the action from context.

    • 3/10

    Pricing clarity

    Goblin finds pricing mentioned in navigation (/pricing link) and Pro/Teams/Enterprise in header menu, but NO prices, NO tiers, NO comparison visible on the homepage. Pricing is completely hidden.

    What's Wrong

  • No pricing information anywhere on the homepage; users must click through to /pricing to learn cost.
  • No free vs Pro comparison; no 'free forever' statement above fold to reduce friction.

    • Priority Fixes

  • Add a prominent 'Download Free' CTA button above the fold; 'The Raycast Keyboard' is too indirect and buried.
  • Surface pricing on the homepage with at least a free vs Pro callout; burying it in a footer link abandons deal-conscious buyers.
  • Add above-fold trust signals: customer logos (Vercel, Framer) or a 37k Slack members stat to reduce hesitation before scroll.

    • Things Goblin Respected

  • Named testimonials from recognizable tech figures (Guillermo Rauch, Adam Wathan, MKBHD) with titles and affiliations—no generic quotes.
  • Every extension is named with a concrete action verb; no abstract 'integrate with tools' marketing speak.
  • Four core value props (Fast, Ergonomic, Personal, Reliable) are measurable and tied to outcomes, especially the 99.8% uptime stat.