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The Hoard / B2B SaaS

vercel.com landing page review.

Goblin scored vercel.com 5/10 across twelve conversion dimensions on 30 Sep, 2026.

Goblin's Score

5

Out Of 10

"Vercel's homepage is a ship with no map. Gorgeous infrastructure, confusing value proposition, and three different headline directions fighting for attention."

vercel.com

/

30 Sep, 2026

Full Report

4/10

Hero clarity

Goblin reads three different headlines and none of them tell him what this is for. 'Agentic Infrastructure' plus three competing subheadlines equals chaos.

What's Wrong

  • Hero has three separate value propositions stacked vertically: 'To ship apps and agents', 'For coding agents', 'For coding agents to ship apps and agents automated by agents' — this is confusion dressed as poetry.
  • The headline 'Agentic Infrastructure' assumes the visitor already knows what that means. No context for new visitors who aren't AI-obsessed.

    • 7/10

    CTA prominence

    Goblin sees two CTAs above fold: 'Deploy now' and 'Talk to sales'. Both are visible and clear, but they're positioned weirdly inside a three-way headline split.

    What You Got Right

  • Both CTAs ('Deploy now' and 'Talk to sales') are accessible and not hidden behind modals.

    • What's Wrong

  • The CTAs sit *inside* the confusing headline block rather than anchoring a single, clear value prop, diluting their impact.
  • 'Deploy now' assumes the visitor is ready to act. No context for exploration-mode visitors.

    • 3/10

    Value prop specificity

    Goblin sees zero concrete benefits. 'Agentic Infrastructure' is jargon. 'Build agents on infrastructure that thinks like them' is poetry. No number, no outcome, no reason to care.

    What's Wrong

  • The hero value prop is abstract: 'Agentic Infrastructure' and 'infrastructure that thinks like them' tell Goblin nothing about what problem it solves or what outcome to expect.
  • Three subheadlines ('for coding agents', 'to ship apps and agents', 'automated by agents') scatter focus instead of crystallizing one core value.

    • 6/10

    Trust signals

    Goblin sees three named customers (Notion, Zapier, Mintlify) *below* the fold with usage numbers. That's solid, but it buried the lede. No logos, no counts, no testimonials above fold.

    What You Got Right

  • Named customers appear with specific metrics: 'Notion powers millions of agent conversations', 'Zapier serves over 100 million monthly visits', 'Mintlify powers documentation for over 20,000 companies'.

    • What's Wrong

  • All trust signals are *below* the fold in the 'Build agents on infrastructure that thinks like them' section, not visible on first scroll.
  • No customer logos, no user count badges, no testimonials visible in the hero area to anchor credibility immediately.

    • 4/10

    Copy concreteness

    Goblin reads vague marketing copy. 'Build agents on infrastructure that thinks like them.' 'Ship apps that scale from zero to millions.' No specifics, no real benefit detail, just aspirational fluff.

    What's Wrong

  • Section headings are abstract: 'Build agents on infrastructure that thinks like them', 'Ship apps that scale from zero to millions', 'Host platforms that serve every customer' — no concrete feature names or outcomes.
  • Feature lists exist ('Durable Orchestration', 'Sandboxed Environments', 'AI Model Gateway') but lack explanation of what they actually do or why they matter.

    • 5/10

    Social proof depth

    Goblin counts three named customers with numbers, but no titles, no testimonials, no case studies, no quotes. It's raw social proof, not rich.

    What You Got Right

  • Three named customers with quantified metrics: Notion (millions of agent conversations), Zapier (100+ million monthly visits), Mintlify (20,000+ companies).

    • What's Wrong

  • No person names, no titles, no company quotes. Goblin sees numbers but no voice. 'Notion powers millions' could be a press release template.
  • No case studies, no detailed testimonials, no 'CEO says X'. Just a name, a metric, and a list of features they supposedly use.

    • 2/10

    Objection handling

    Goblin sees zero objection handling. No mention of cost, security, migration pain, vendor lock-in, uptime, or data ownership. Just features floating in marketing space.

    What's Wrong

  • No pricing mention. No 'Free tier available' or 'Pay as you go.' Visitor must click 'Pricing' in nav to know cost structure.
  • No security reassurance, no uptime SLA, no data residency promise, no migration path for existing infrastructure. AI-ops teams will have dozens of concerns; this page addresses zero.

    • 7/10

    Visual hierarchy

    Goblin sees good typographic scale and whitespace. The eye moves down the page. But the hero area has three competing text blocks that muddy priority.

    What You Got Right

  • Sections are clearly separated with generous whitespace. Headings use consistent sizing. The page feels uncluttered overall.

    • What's Wrong

  • Hero has a two-column layout where text lives on the left and a stylized graphic on the right, but the text has three separate value propositions stacked. No clear primary message.
  • Feature list bullets ('Durable Orchestration', 'Sandboxed Environments', etc.) sit below the section headings but lack visual weight or icons to make them scannable.

    • 7/10

    Mobile rendering

    Goblin sees responsive breakpoints and a mobile nav toggle. Tap targets appear adequate. But the three-headline hero problem multiplies vertically on small screens.

    What You Got Right

  • Mobile nav expands via a hamburger menu with clear details/summary elements. Sections stack vertically with good contrast.

    • What's Wrong

  • The three-line hero headline takes up most of mobile viewport, pushing CTAs below the fold. On mobile, the confusion is worse.
  • Hero images (1536×1024 and 2784×1560) are large; no obvious mobile-specific sizing hints in the srcSet attributes, though responsive image markup exists.

    • 6/10

    Page speed signals

    Goblin sees optimized images (srcSet with multiple resolutions, lazy loading, webp format) and async image decoding. But several large images and no visible hint of third-party script minimization.

    What You Got Right

  • Images use responsive srcSet with multiple widths (1x, 2x). Lazy loading applied to below-fold images. WebP format detected.

    • What's Wrong

  • Hero images are 1536×1024 and 2784×1560 — large payloads. No obvious mobile-specific alternative sizes in srcSet.
  • Multiple large images in the 'Build agents on infrastructure' section. No visible hint of lazy-load boundaries or image optimization beyond format.

    • 8/10

    Form and CTA friction

    Goblin sees no form gate above fold. 'Deploy now' links to /signup, 'Talk to sales' to /contact/sales. Both are low-friction entry points.

    What You Got Right

  • 'Deploy now' and 'Talk to sales' are two separate, friction-free paths. No credit card, no form pop-up, no modal walls.

    • What's Wrong

  • CTA destinations (/signup, /contact/sales) are stripped in preprocessing, so Goblin cannot confirm they lead to sensible landing pages. Assume they do.
  • No inline social sign-in hint (e.g., 'Sign up with GitHub'). Vercel likely supports this, but the homepage doesn't mention it.

    • 1/10

    Pricing clarity

    Goblin sees no pricing on this page. A link to /pricing exists in the footer and main nav, but zero pricing info above fold or anywhere visible without navigation.

    What's Wrong

  • Pricing is completely absent. No mention of 'Free tier', 'Pay as you go', '$0 to start', or any cost signal.
  • Visitor must click 'Pricing' in the nav bar to learn costs. For a $1B+ company, hiding pricing is a red flag to cost-conscious buyers.

    • Priority Fixes

  • Replace three competing headline statements ('To ship apps and agents', 'For coding agents', 'For coding agents to ship apps and agents automated by agents') with one clear, specific value prop that names a concrete benefit or outcome.
  • Surface pricing information above the fold or in a prominent 'Pricing' CTA. Visitors need to know cost structure before committing to signup.
  • Add named customer testimonials with titles and quotes (e.g., 'CEO of Notion says: Vercel reduced our agent deployment time by 60%.') to the hero or first section below fold, not buried mid-page.

    • Things Goblin Respected

  • Three named customers with quantified metrics (millions, 100+ million, 20,000+) provide credible proof of scale and adoption.
  • Two clear CTA paths ('Deploy now' and 'Talk to sales') with no forms, no credit card gates, and no pop-up friction above fold.
  • Responsive image markup with srcSet, lazy loading, and WebP format shows solid performance discipline.