The Hoard / B2B SaaS
B2B SaaS landing page reviews.
Every b2b saas landing page Goblin has roasted, scored out of 10 across twelve things that move signups. Newest first.
"Vercel's homepage is a ship with no map. Gorgeous infrastructure, confusing value proposition, and three different headline directions fighting for attention."
"Linear knows what it is and why you need it. The hero nails clarity, customer proof is solid, but Goblin spotted vague CTAs and some marketing fluff hiding real differentiators."
"Vercel's homepage is a maze of abstraction dressed up as vision—Goblin sees the infrastructure, not the value proposition."
"Linear knows exactly what it is and mostly shows it well, but the hero leans too hard on product complexity and misses some trust-building opportunities above the fold."
"Billable knows what it is and who it's for — clear, specific, honest pricing, real testimonials with names and titles, and a workflow that actually matches how solopreneurs work."
"Buffer knows who it is and speaks clearly about what it does, but buries pricing and relies too heavily on vague 'Learn more' links instead of driving conversion."
"Buffer knows what it is and mostly shows it clearly. Hero is solid, social proof is strong, but value prop could be sharper and pricing is completely absent from this page."
"Sleeknote knows what it sells and shows it well, but buries the price and leans too hard on jargon that needs decoding."
"Goblin respects focus and clarity. Jibble's page knows what it sells and who it's for. Free forever positioning is strong, social proof is dense, and CTAs are visible. But the hero could punch harder with specifics, and pricing (free tier boundaries) could be more transparent upfront."
"Goblin sees a consulting firm that knows what it does but forgot to tell visitors why they should care—tagline is clever, but the page buries the actual value under marketing bluff and incomplete CTAs."